An IPO for Twitter Essay Example | Topics and Well Written Essays - 1000 words

An IPO for Twitter - Essay Example An IPO is an acronym that stands for Initial Public Offering which refers to the first sale of stocks by a privately owned company to the public. IPO’s are often used by younger and smaller companies to expand their business but are also used by privately owned large companies to become publicly traded (Investopedia, 2911). When Twitter makes the decision to go public along with their new commercial accounts and advertisement programs, it is best for Twitter to use an auction – based IPO to acquire and bring more profit to the company. Auction – based IPOs utilize the internet to open the bidding of their stocks to interested investors. In order to underwrite the IPO, Twitter will need an investment bank. This would cost less compared to the traditional IPO underwriting process. A road show would be provided to educate investors about the company’s offerings and the company itself. Additionally, this type of IPO is beneficial for Twitter because auction â €“ based IPOs open the bidding of their stock through the internet allowing a larger set of investors to participate. Lastly, and most importantly, Twitter would have a share price closer to the market value as opposed to the share price in traditional IPO; this would mean there will be a higher return of profit for Twitter (Kadam, 2009). While in the traditional IPO, Twitter would designate a specific investment bank to underwrite the IPO. ... The true market value would be discounted from what Twitter and the investment bank came up with because this acts as the investment bank’s commission from Twitter. For this reason, Twitter would have a lower cost on the auction – based IPO for the underwriting process. After identifying the number of shares that can be offered and the share price of the IPO. In the same way as an auction – based IPO, a road show would be given to the investors to educate them about the offering and about the company itself. Once the road show is completed, shares are then allocated to investors. The advantage of using a traditional IPO is stocks are much higher than the initial price when the trading begins (eSSORTMENT, 2011). There are disadvantages with these types of IPOs. In an auction – based IPO, it would cost them less capital if the company and the investment bank overestimate the value of the stock. If this occurs, the company would not meet their target capital, which translates in a shortage of funds for the company’s expansion. Also, there would be less return of investments for investors because the share price in this form of IPO is close to the market value allowing the profits to flow in the company’s favor (eSSORTMENT, 2011). Another example of a risk in using the auction – based IPO is when the system gets hit by a virus after opening the stocks for bidding to the interested investors. This occurrence would violate the state and federal security laws of the investors. This obstacle can really happen because the opening of the shares is through the use of the internet making it very possible to get hit by the said virus (Hildreth, n.d.). The disadvantage in a traditional IPO is investment banks take

Basketball History and Rules

Basketball History and Rules In 1891 a simple game was invented that changed the world. Basketball is a athletic sport usually played on an indoor court where two teams of five each attempt to score by shooting the basketball into one of two baskets at each end of the court. The team who scores the most baskets wins the game. Because of its continuous action and frequent scoring basketball is one of the most popular spectator sports in the world. Basketball can be played outdoors as well, it was invented to serve as an exciting indoor game for the winter months and to be played with less contact than football. It quickly became a spectator sport. Now basketball attracts larger audiences than ever especially in the United States, South America, and Europe. Basketball has a long, rich history dating back to the late 19th century when the hoop was first invented. Basketball was invented in December 1891 by James Naismith.ÂÂ   He introduced the game when he was a teacher at the Young Mens Christian Association Training School in Springfield, Massachusetts.ÂÂ   He came up with the game when his superior told him to think of a fun game for indoor winter play. The game involved parts of American football, soccer, and hockey, and the first ball used was a soccer ball. Teams had nine players and the goals were wooden peach baskets fixed to the walls. After the peach basket it was replaced by a metal rim and a net but the net was closed at the bottom.ÂÂ   Teams of five became standard by 1897-1898. The game rapidly spread around the United States and Canada it wasnt until the early 1940s when it reached other parts of the world. U.S. servicemen in World War II popularized the sport in many other countries. A number of U.S. colleges adopted the game between 1893 and 1895. In 1934 the first college games were staged in New York Citys Madison Square Garden and college basketball began to attract more and more interest. By the 1950s basketball had become a major college sport paving the way for a growth of interest in professional basketball where the BAA basketball association of america was organised in June 1946. The first pro league the National Basketball League was formed in 1898. This league only lasted five years before being shut down its demise spawned a number of lesser organized leagues throughout the United States. Another league that tried to spring up was the ABL american basketball league started by Josepn Carr in 1925. This league ultimately failed leading to the merge of the BAA and NBL creating todays NBA. In 1949 two different leagues the National Basketball League and the Basketball Association of America merged to create the National Basketball Association. One of the first and greatest pro teams was the Original Celtics organized about 1915 in New York City. They played as many as 150 games a season and dominated basketball until 1936 when more teams entered the league. The Boston Celtics, led by their center Bill Russell dominated the NBA from the late 1950s through the 1960s. Wilt Chamberlain a center for the Los Angeles Lakers was another leading player during the era his battles with Russell were eagerly anticipated by NBA fans around the world. Kareem Abdul-Jabbar also a center came into the spotlight during the 1970s. Jabbar perfected his famous sky hook shot while playing for the Los Angeles Lakers and dominated the opposition.The Harlem Globetrotters were founded in 1927 as a exhibition team this is a rare non competitive team that specializes in amusin fans and ball handling. The NBA suffered a drop in popularity during the late 1970s but was resurrected through the growing popularity of its most prominent stars. Larry Bird of the Boston Celtics and Magic Johnson of the Los Angeles Lakers are credited with creating excitement and bringing people into the league in the 1980s through their superior skill and decade long rivalry. During the 1980s Michael Jordan of the Chicago Bulls rose to stardom and the Bulls dominated the NBA during the 1990s. A new generation of basketball stars started to rise including Shaquille ONeal of the Orlando Magic and Larry Johnson of the Charlotte Hornets helped the NBAs growth in popularity. The european basketball league started in 1893 when the first game was played at a YMCA in Paris. European players have changed how the way basketball is played. Toni Kukoc the first established Euro player and one of the best euro players of all time. They have been known to be some of the best shooters in basketball. They are also known as pesky defenders who use their very effective soccer heritage to their advantage. Basketball has become so big in Europe that they have started up their own league called the euro league. Its possible that the game has become so popular for the fact that it can be played by yourself. A lot of kids in Europe and even adults find themselves alone and they are able to hone their skills by themselves. Basketball is the second most popular team sport in the world but the Europeans have taken to it. They have some of the best teams and players in the world The equipment used in basketball has pretty much been the same forever. The ball is round with a leather casing. The ball is about 75cm around and weighs around 20oz. The home team is responsible for these things the clock, time-out watch, device for displaying to players and spectators how much time is left on the 30-seconds rule known as the shot clock, an official score sheet, scoreboard visible to spectators and players, markers displaying the numbers 1 to 5 for use by the scorer to indicate how many fouls a player commits, and two team-foul markers which are red and placed on the scorers table to indicate a seventh-player foul by a team. The clothing has changed over time but has also stayed the same at the same time. Players of each team should wear the same outfits which must not blend with the opposing team. Each player needs wear a numbered shirt and no players on the same team should wear the same number. Players numbers vary but are never above 50. Loose-fitting shorts for mobility, and sleeveless jerseys are the standard clothing. Basketball shoes should be rubber-soled and with protected ankle supports although these are not necessary. Back when the NBA first started the jerseys were sleeveless and the shorts were short, very short. As time passed the team names changed along with the jerseys. The shorts became longer and are now about knee length and most of the jerseys are the same except some now have sleeves. Sleeved jerseys are not the most popular in the NBA with stars like Lebron James who ripped his sleeves off mid game because they were in the way. With things how they are now i think this is how things will stay for good. The rules of the game are simple but there are some things that can complicated. Professional, college, and high school games are similar except in length. Professional games are 48 minutes long, divided into quarters, college games are 40 minutes, played in halves and high school games are 32 minutes, broken into quarte rs. If the game is tied at the end or regulation the game goes into overtime which usually lasts 3 to 5 minutes. The ball is moved down the court toward the basket by passing or dribbling. The team with the ball is called the offense. The team without the ball is called the defense. They try to steal the ball, contest shots, steal and deflect passes, and get rebounds. When a team makes a basket they score two points if it is behind the three point line it is worth three points and the ball goes to the other team. A free throw is worth one point free throws are awarded to a team after a certain number of fouls have been committed in a half and/or the type of foul committed. Fouling a shooter always results in two free throws being awarded the shooter but depends upon where he was when he shot. If he was beyond the three-point line then the shooter gets three shots. Other types of fouls do not result in free throws being awarded until a certain number have accumulated during a half. O nce that number is reached, then the player who was fouled is awarded a 1-and-1 opportunity. If he makes his first free throw, he gets to attempt a second. If he misses the first shot, the ball is live on the rebound. Fouls are a big and important part of the game personal fouls include things like Hitting,Pushing,Slapping,Holding, or Illegal pick/screen(unknown) this isÂÂ   when an offensive player is moving. When an offensive player sticks out a limb and makes physical contact with a defender in an attempt to block the path of the defender. If a person is fouled when shooting the ball they will be given two free throws. If they are fouled shooting a three point shot they will be given three free throws. If the team has committed more than seven foules you will be awarded a one and one at the free throw line. A one and one is where if you make the first free throw then you shoot a second free throw but if you miss the first you do not get to shoot the second one. There are als o foules like charging and blocking as will as the worst ones, technical and flagrant fouls. Violations on offence are things like travelling, carrying, double dribble, and backcourt violation. On offence there are five people on the court at a time for one team the positions are guard, forward, and center. The guards hare usually little and handle the ball. The forwards stay on the wing and shoot the are usually a little bigger and physical. Then the centers are the big boys who stay down low and get rebounds and blocks, they are some of the tallest and most talented players in the world. From 1891 to now the game has changed quite a bit but it will continue to be one of the most popular sports in the world. Works Cited The rules of basketball.Breakthroughbasketball.com.Web.2017.10 Feb.2017. Chambers, Callum.European Basketball:A Developing History.BleacherReport.com.18 June 2009.Web.10 Feb.2017. History of basketball.www.customessaymeister.com.web.2017.10 Feb.2017. Eitel, Joseph.The Basketball Hoop:A history.livestrong.com.Web.10 Feb.2017. History of Basketball Leagues.allaboutbasketball.us.2011.Web.10 Feb.2017. Hiskey, Daven.The Origin Of Basketball.todayifoundout.com.20 Jan 2012.Web.10 Feb.2017. NBA History.NBAhoopsonline.com.2017.Web.10 Feb.2017. In 1891 a simple game was created that changed the world. What basketball is. How it is played Popularity Why its played III. The history of basketball When it was invented Who invented it Why it was invented First pro team History of the BAA History of the NBA IV. Rules How long games are How big the courts are How is it played V. Equipment and Clothing The ball Shoes Uniforms Compression sleeves

The Cycle of Poverty :: US poverty essay, social issues

America is one of the wealthiest nations on earth with having a high inequality than other industrialized country. Inequality exists in income, wealth, power and education. Persons who are legally and socially poor in the United states tend to stay in a cycle through life, not always by choice but because they are given fewer opportunities, education and tools to achieve success. Poverty class has a much larger income gap than the upper class, the American Dream is lessens through opportunity and is shown through statistics. Inequality exist and is high in America because the amount of income and wealth that is distributed through power. In America the income distribution is very inequality and the value of a person wealth is based on their income with their debts subtracted. â€Å"As of 2007, the top 1% of households (the upper class) owned 34.6% of all privately held wealth, and the 19% (the managerial, professional, and small business stratum) had 50.5%, which means that just 20% of the people owned a remarkable 85%, leaving only 15% of the wealth for the bottom 80% (wage and salary workers)† (Domhoff, 2011). In contrary the poor do not get ahead and the rich get more. Americans are judged and placed in class categories through their home ownership which translates to wealth. Americans social class is often associated with their assets and wealth. â€Å"People seek to own property, to have high incomes, to have interesting and safe jobs, to enjoy the finest in travel and leisure, and to live long and healthy lives† (Domhoff, 2011). Power indicates how these â€Å"values† are not distributed equally in American society. Huge gains for the rich include cuts in capital gains and dividends and when tax rates decrease for the tiny percent of Americans income is redistributed. Taxes directly affect the wealth and income of Americans every year. â€Å"For most Americans, the word ‘poverty’ suggests destitution: an inability to provide a family with nutritious food, clothing, and reasonable shelter† (Rector, 2007). Poverty can be socially defined through severe deprivation of education, food, safe water, sanitation, and health care regardless of one’s income. The U.S. Department of Health and human Services periodically updates poverty guidelines and depending on what state you live in the guidelines range.

Feasibility Report for a Fast Food Restaurant

FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT PREAMBLE: We have taken out time to write this report for several reasons among which are: [pic] This project serves as part of the â€Å"private-sector participation initiative† drive embarked by our company [pic] Our desire to make you reconsider your present stand about not wanting to invest in the Nigerian economy, for now [pic] Our belief that this report can form a base for an enlarged feasibility report, which we hope you, would commission us to carry out [pic] Our desire to make you see the financial viability of this project [pic] Our desire to make you see the potentials of the Nigerian market [pic] Our desire to bring viable investments into this country [pic] Our desire to portray the true image of Nigeria to the outside world [pic] Our desire to see your company operational in Nigeria It is therefore our firm belief that after reading through this report, there will be a burning desire to reap the benefits of investing in Africa's biggest market, and partnering with us in i ts quest to touch hearts through the McDonald's heritage. TABLE OF CONTENT 1. DATA GATHERING 2. CONCEPT DEVELOPMENT 3. SITE ANALYSIS 4. COMPETITOR ANALYSIS 5. FINANCIAL STATEMENT [pic] DATA GATHERING [pic]BASIC FACTS ABOUT NIGERIA: AFRICA's BIGGEST DEMOCRACY AND MARKET. FEDERAL CAPITAL: ABUJA COMMERCIAL CAPITAL: LAGOS POPULATION Nigeria with a population of 113,828,587 (July 1999 EST. ) is the most populous country in Africa. It has a Population Growth rate: 2. 92% (1999 EST. ) AGE STRUCTURE 0-14 YEARS: 45% (MALE 25,613,974; FEMALE 25,397,166) 15-64 YEARS: 52% (MALE 30,272,539; FEMALE 29,197,611) 65 YEARS AND OVER: 3% (MALE 1,678,732; FEMALE 1,668,565) (1999 EST. ) [pic]MARKET AREA We intend that McDonald's setup its first restaurant, in Lagos State. It has also pinned down any of these locations for its first restaurant, namely Broad and Marina Streets in Lagos Island, Awolowo Road in Ikoyi, and Akin Adesola and Ahmadu Bello Way, in Victoria Island. There is a school of thought that says that the Market in Lagos is bigger than the Market in other countries of West Africa put together. For people conversant with Lagos, these locations are prime locations, as they boast of the presence of Nigeria’s high rise buildings, Nigeria’s most successful shops and companies, with their attendant management and senior staff, who invariably are Nigeria’s creme de la creme. These locations can also be regarded as Nigeria’s Jugular vein in commerce. They also presently boast of hosting the best Fast Food Restaurants in Lagos. We are already looking forward to a healthy competition between you and them. Another feature of these locations is that they can be accessed within 5-10minutes of each other. It is therefore usual to see people working in Victoria Island moving over to a restaurant in Ikoyi, or Lagos Island, and vice versa. [pic]DEMOGRAPHY OF POTENTIAL CONSUMERS: Age: Infant – 60 and above (some fast food restaurants have playing pens for infants) Sex: Male: Female (55%: 45%) Income: $300/year and above Usage Rate: Worst Case Scenario: 500 consumers/day Average Case Scenario: 1200 consumers/day Best Case Scenario: 2000 consumers/day With McDonald's we expect figures to get as high as 1,500, 2,200 and 2,700 respectively. User Status: Ranges from first time users, Regular users and Occasional Users. For an average day in the 1ST year of operations: First Time Users: approx. 10% Regular Users: approx. 50% Occasional Users: approx. 40% Loyalty Status: Indifferent (None) 42% Medium: 35% Strong: 20% Absolute: 3% We are however confident that with McDonald's, consumers can be pulled from the indifferent categories, to being strong and absolute consumers with McDonald's. Occupation: Predominantly white collar workers, businessmen also form a sizable proportion of consumers. During weekends and evenings, the majority of consumers are whole families, couples, lovers etc. Educational Qualification: Secondary (High) school certificate holders to PHD holders. Religion: Predominantly Christian and liberal Muslims. This therefore means, a willingness/freedom to associate with people, including the opposite sex in public. Provisions for Takeaway snacks also allow the recluse patronize Fast Food Restaurants. Social Status: 80% of all classes of society BENEFITS: These are related to some kind of advantages looked for in patronizing any business. In the case of Fast Food Restaurants, the following parameters have been used to assess patronage: Economical Nature of Investment: Medium Rating Convenience: High Rating Prestige: High Rating Hangout Venue: High Rating LOCAL TRAFFIC PATTERNS: Lagos has a high traffic pattern. On a busy weekday afternoon in Lagos, traffic density is approx. 000 cars/sq. kilometers. [pic] CONCEPT DEVELOPMENT Concept development means making decisions about the components of the fast food restaurant concept, including theme, menu, service style, hours of operations. Since this feasibility is for the setting up of an already established name, its concept would basically be c entered upon what is presently obtainable. It is however important to make some recommendations, as the data from the population in the market area would help in evaluating a fast food restaurant's concept that fits the area’s needs and preferences. Lagos Island and its sister island, Victoria Island, form what is called Lagos City or EKO. It is a city with a high rate of hustle and bustle. In some parts of this city, the lights never go out. It is a city in which 70 percent of its work force comes from smaller towns (3-70 kilometers) from within and outside Lagos State, on a daily basis. This scenario automatically creates needs in the minds of some migrants to Lagos City, which must be met, such as: 1. Where do we eat breakfast, considering that we might have to wake up very early so as to avoid the early morning rush, which results in traffic jams? 2. Where do we eat lunch, considering the fact the demands of work and the distance between workplace and home will prevent us from going home? 3. Where do we eat dinner, considering that we might need to allow the traffic jam caused by motorists leaving Lagos City, subside? Apart from these variables, fast food restaurants in Lagos play host to people who live in Lagos City, and also provide a conducive environment for businessmen. We would therefore recommend that hours of operation span from 6. 45am to 9. 45pm daily. [pic] SITE ANALYSIS Specifically, we would like to narrow down our site search to Akin Adesola Street, in Victoria Island. This road is directly linked to the bridge that connects Lagos Island at the Ikoyi and Old Ikoyi end of Lagos Island: a drive of less than 5 minutes. It is important to note that Old Ikoyi is the most expensive residential area in Lagos State, and it is followed closely by Victoria Island, which also houses the most expensive office apartments in Lagos State. What this means is that McDonald's would be neighboring the rich and tasteful people resident in Lagos State. Akin Adesola Street, which spans about 1. 1Km is directly linked to the major streets in Victoria Island such as Ahmadu Bello way, Ozumba Mbadiwe, Adeyemo Alakija, Adeola Odeku, Sanusi Fafunwa, Karimu Kotun and Bishop Oluwole Streets. It traffic density is not too high as the road is dualised. At the other end of this street is the famous Bar beach; with Kuramo beach around the corner. McDonald's would therefore benefit from people coming to the beach who require Take-away. The presence of the beach also guarantees a constant supply of fresh air. Presently, only one major fast food restaurant operator has an outlet on this major road. Around Victoria Island there are presently about six fast food restaurants and based on the potentials of this area of Lagos State it would be an understatement to say that that Akin Adesola Street, would comfortably house another restaurant, most especially the first McDonald's restaurant in Nigeria. It is important to note that apart from Lagos City, other towns in Lagos State, such as Ikeja and Apapa can comfortably host a McDonald's restaurant. [pic] COMPETITOR ANALYSIS Fast foods in Nigeria are as old as Nigeria itself. From the time of Nigeria’s independence fast food shops have been opened in the major towns of Nigeria. It was however not until 1986 that United African Company of Nigeria (UACN) in a diversification bid opened the first real fast food chain of restaurants in Nigeria. Since then a number of other operators have graced the fast food restaurant industry stage. Presently, it is one of the fastest growing sectors of the Nigerian economy and it would not be out of place to say that there is already a fast food craze in Nigeria, and this is just the beginning. In financial term, the fast food industry is approximately a $40 million dollar market, with over 83% of this market in Lagos State alone. In doing a proper competitor analysis, it will be appropriate to first identify the major competitors whose presence will bring out the best of McDonald's. The major players are MR. Bigg's (a fast food restaurant operated by UACN), Tantalizers, Tastees Fried Chicken, Sweet Sensations, Munchies, Favorites, Friends Eatery, Kas Chicken, Fingers (a fast food restaurant operated by United Trading Company), St. Elmo’s (a South African Franchise). For this analysis, only the three major fast food joints will be discussed. MR. BIGG’S This is a subsidiary of the big conglomerate, United African Company of Nigeria (UACN). It started operations in 1986, and is noted for being the first real operator of fast food restaurants in Nigeria. Presently, there are thirty-seven outlets spread all over Nigeria, with a massive twenty-two in Lagos State. Plans are on the ground to increase the total number of restaurants to fifty-seven by the end of the year. An estimated 1200 people visit an average Mr. Bigg's outlet per day. STRENGHTS †¢ Biggest financial muscle †¢ Brand Name recognition †¢ Good Knowledge of the Nigerian market †¢ Complete support of the UACN conglomerate as it is rumored to be the only subsidiary presently making a profit †¢ Strong emphasis on family and catching the young †¢ Formation of alliances with companies providing complementary goods †¢ Good use of the electronic and print media †¢ Starts operations as early as 6. 5am, with the intention of attending to people who want a good meal breakfast before working hours commence WEAKNESSES †¢ Its strength fizzles out at the arrival of the other major fast food operators to the neighborhood †¢ It is presently not noted for its excellent food, as it places emphasis on its snacks †¢ The initial excitement that heralded its entrance to the market seems to have been lost, as there seems to be â€Å"an out of fashion†, cover on it with the presence of the new entrants. This feeling is however peculiar to Lagos, as the opening of any Mr. Bigg's restaurant outside Lagos gives a feeling â€Å"at long last†, to the residents of these towns TANTALIZERS One of the most promising fast food restaurants in Nigeria. They began operations in the Festac area of Lagos State in 1995, and within the space of about six years have opened seven other outlets. The management of Tantalizers can be regarded as very aggressive marketers. Their marketing strategy seems to be directly aimed at their competitors. In the last four outlets they have opened, they have set up shops almost directly opposite or at best, a little close to their competitors in the process of drawing customers to their outlets. STRENGTHS: †¢ Effective Marketing Strategy †¢ Improving Brand Name Recognition †¢ Commendable Customer Service †¢ Vastly improving financial muscle †¢ Marketing emphasis is on catching couples and lovers WEAKNESS: Increasing complaint about the quality of their food †¢ Diversification into Africa Meals may be their undoing as they would be dividing their effort between the Fast food restaurant and the new African food restaurant †¢ There seems to be an emerging class distinctio n within the fast food industry, and the feeling is that Tantalizers falls within the middle class category. In other words, for serious minded businessmen and the upper-class, Tantalizers would naturally not come as their first choice of a fast food restaurant TASTEE FRIED CHICKEN It is one of the most promising fast food restaurants in Nigeria. It began operations in Surulere, Lagos State. It is attributed to be the second new generation fast food restaurant, after Mr. Bigg's. At the time of this report they have only three restaurants. When one considers the time they have spent in the fast food industry in Nigeria, and the fact that they only have three restaurants to show for it, one would want to mistakenly write them off as underachievers. Doing this will however be at ones peril as they seem to be carving a niche among the business and upper classes. STRENGTHS: †¢ Improving Brand Name Recognition †¢ Commendable Customer Service †¢ High taste and consumer conducive environment †¢ Regarded as having the best food in the industry Marketing emphasis seems to be on, catching the business class WEAKNESS: †¢ Ineffective class distinction. Class distinction which they claim to be their marketing strategy for luring the business and upper classes, has not seen them charging higher prices for their service with the belief that consumers who value t heir products and service will be willing to pay for it. In other words, even though it may seem that they are providing better products and service, it has not accrued to relatively bigger profit, as it seems that their expenses are relatively higher than their competitors, while the profit, which should be proportional to expenditure, is lower. †¢ Marketing is not aggressive [pic] FINANCIAL STATEMENT Financial Analysis will be based on the demography of potential consumers of McDonald's as arrived at in the demographic studies (USAGE RATE) on page 4 of this report. According to the survey carried out on existing fast food restaurants, Usage Rate: Worst Case Scenario: 500 consumers/day Average Case Scenario: 1,200 consumers/day Best Case Scenario: 2,000 consumers/day With McDonald's we expect figures to get as high as 1,500, 2,200 and 2,700 respectively per restaurant. Using these figures, assuming an average consumer spends $1. 5/visit/day, expected income: For Worst Case Scenario: 1,500 X $1. 5 X 360 days per year = $810,000 per year For Average Case Scenario: 2,200 X $1. 5 X 360 days per year = $1,188,000 per year For Best Case Scenario: 2,700 X $1. 5 X 360 days per year = $1,458,000 per year In reality, consumers presently spend between $0. 4 – $5 per visit, making our estimated income analysis of $1. 50 per visit very conservative. CONCLUSION: The nature of this report has made us only able to do extensive work on areas such as Data Gathering, Concept Development and Site Analysis. It has only been able to peripherally touch areas such as Competitor Analysis and Financial Statement. A proper analysis on areas such as Competitor Analysis and Financial Statement which form an integral part of any Feasibility work, will only be possible if the company for which this report has been done and sent to, finds it necessary to commission us on a more extensive feasibility study.

The Fundamental of Fred

Title: The fundamental of FRED Abstract: In the teaching area of digital design for master degree, there is one brand-new assignment method has come which is FRED. FRED-Item inspires students to create their own thinking into their production. There are four parts in FRED-Item which are covered every factor that should appeared in one scholar assignment. FRED-Item contains many digital types beside common essay. Students will consider not only the topic for FRED, but also the best way that can achieve their ideas in their works. Beyond that, FRED-Item has added some features that are required in design works, such as copyright and references.Keywords: FRED, FRED-Item, Thinking, Learning, Digital Design, Student, Assignment, Reference, Keyword, Education, University Content: In modern society, computer technology is widely used by universities on the earth. With it will come many new programs and courses that student can choose, which includes the digital design. Digital design is a s unrise special field in 21st century. It is a first task that how to rightly directs students to understand and learn this special field (Keane. 2012). Based on these two backgrounds, FRED, a new educational and interactive evolution, is born. What is FRED-Item?This question may become the most asked question for everyone who was the first time to meet FRED-Items. To be specified, FRED means â€Å"Freely Relational Educational Design†(Keane, 2013, p. 1). It designed and developed within Griffith University’s master degree of digital design teaching area (Keane, 2012). Or to be more precise, FRED is made up with four parts: Part1 contains title, FRED-Ref, keywords and abstract the basic information. Part 2 is about content. Part 3 includes references, appendix, and future investigations. And Part 4 shows audiences investigation via Q&A and/or critical analysis.Superficially, FRED-Items looks like a kind of assignment. However, the information that FRED can be provided i s more than what the words show. FRED encourages students to create their own thinking and learning production. In the following content, it will make a more detailed analysis for FRED. PART 1 As what you see from the previous content, FRED’ s part 1 contains basic information. First one is the title. The quality of title decides whether it can express author’s opinion effectively or not. In FRED-Item, title should be clean and powerful as it can direct FRED’s theme immediately.The next one is keywords. Keywords identify a document’s index entry. In keyword selection, determine what your content offer is the most important thing to do, because it can help you to facilitate your keywords faster. For example, in digital design area, keywords can be 2D/3D animation, Flash website and so on. To highlight these keywords that makes readers find your items quickly and easily. Thirdly, abstract is considered a part and parcel of FRED. An abstract, viewed as the s ummary for article, is the first part that audiences will read before the body text.It can present a high-level overview within hundreds of words. Last one is FRED-Ref. As a special group of words, FRED-Ref requires student use some course discipline words in their assignments, which is FRED-Item. And the reason to do this is to access the FRED-Reference world (Keane, 2013). PART 2 There is no doubt that the content part is the major aspect of FRED-Item. With the development of science and technology, digital design has become more and more easily to catch up and remember (Batiha & Khaldoun, 2006), so the type of FRED content is varied as well.The first of all is the oldest and traditional academic essay, and then a wide variety of derivatives appeared, such as HTML, PDF and video. HTML is short for Hypertext Markup Language, is the main way that creating web pages. Many webpages we saw from Internet are makeup by HTML makeup language (Figure 1). PDF is anther method that displays i mages and texts in one file. PDF (Figure 2) means Portable Document Format (PDF Reference, 2006, p. 33). It contains many different elements, such as image, text and video. Not only that, students can choose any media formats to express their ideas and works.In other words, all digital files will be welcomed to create FRED-Items. Formats are not only the carrier that to show public the information, but also become an express vector that describe designers’ own worlds. Besides this, the content of FRED-Item should be related to the course with students’ critical thinking. It is hard to create a FRED-item that follows all requirements. Especially there are so many different media types that can be used. Student should consider every possible material that may contain in their FRED works, design the best object and hand up to lecturers.Of course, a good conclusion is necessary for every FRED-Item because it can display your outcomes in a logical method. Figure 1 Griffith University Webpage Figure 2 PDF example image PART 3 The third part focuses on the reference, appendix and investigation of Q&A. Student will use APA style of reference to list their bibliography. APA style, which is the abbreviation of â€Å"American Psychological Association† (APA Formatting and Style Guide, 2013, para. 1) was established in 1980s by several social scientists (About APA Style ®, 2013).In modern scholar life, many learners and writers have adapted APA style. Appendix is a list of books and other works that student used for their FRED-Items. Part 4 Furthermore, investigate via Q&A is another significant part for part 4. In this section, people will see the reflection that is according to FRED-Item. This step is crucial for the whole work of FRED as it can report students their conceptual thinking. There are lots of types that Q&A can be in, such as short answer and multiple choices. And all questions and answers demand full structures that explain the key t o the questions.Speaking for the numbers of questions, there is not an absolute request for this but all questions are needed to relate to the what kind of questions that student has set (Keane, 2013). Copyright There is still one thing that should be mentioned at here, which is copyright. When students use some works, which are belonged to other people, they should identify any valid notice or accredit in their FRED-Items. As a designer, the factors of original and creative are never be copied and encroached. Reference: Griffith University Webpage, n. d. [image] Retrieved from http://www. riffith. edu. au PDF example image, n. d. [image] Retrieved from http://blogs. adobe. com/pdfdevjunkie/defaultPortfolioCoverSheet. jpg Keane, D. (2012). Freely Relational Educational Design. Retrieved from http://fredcdn. com/2013s1/7047qca/week02/readings/fred-davidkeane_2ndinternationalsem_teaching_gradstudents_2012k. pdf Keane, D. (2013). 2013s1-FRED-format-v20130225a. Retrieved from http://fre dcdn. com/2013s1/2013s1-share/2013s1-fred-format/2013s1-fred-format-v20130225a. doc Adobe Systems Incorporated. (2006), PDF Reference, Sixth edition, version 1. 23, p. 33.Retrieved from http://www. adobe. com/devnet/acrobat/pdfs/pdf_reference_1-7. pdf Batiha, K. & Khaldoun, A. (2006). Digital art and design. Leonardo Journal of Sciences, 5(9), 1-8. APA Formatting and Style Guide. (2013). Retrieved from http://owl. english. purdue. edu/owl/resource/560/01/ About APA Style ®. (2013). Retrieved from http://www. apastyle. org/about-apa-style. aspx Investigate via Q&A: 1. How many formats that can be used in FRED-Items? There are so many methods that can be used in FRED-Items. Formats shall include but not be limited to: HTML PDF Video TutorialIn other words, all digital files will be welcomed to create FRED-Items. 2. Which kind of reference styles that FRED accepts? APA style, which is the abbreviation of â€Å"American Psychological Association† (APA Formatting and Style Guide , 2013, para. 1) 3. How many and what parts that made up with FRED-Items? FRED is made up with four parts: Part1 contains title, FRED-Ref, keywords and abstract the basic information. Part 2 is about content. Part 3 includes references, appendix, and future investigations. And Part 4 shows audiences investigation via Q&A and/or critical analysis.